Work Experience
Marketing and Operations
Jan 2024 - Present
Marketing Lead
Tony’s Sushi SteakHouse, Red Door Las Olas, Red Door North Miami, Tony’s Fusion West, Tony’s Asian Fusion
East Moriches, United States
• Led marketing initiatives at Tony’s Sushi Inc. collaborating with professional photography crews and designing high- impact digital menu displays to elevate in-store branding and customer engagement
• Executed retention-focused campaigns across email and Instagram, optimizing promotional offers and audience targeting, contributing to a 12% increase in profit margins
• Built and managed multiple restaurant websites using Wix, integrating SevenRooms reservations and delivery partners including DoorDash, Uber Eats, and Grubhub, resulting in a 27% increase in site traffic
2024 - Present
Co-Founder
Halos.gg
Pennsylvania, PA
• Co-founded Halos.gg, a GPT (Get-Paid-To) rewards platform, leading development from concept to launch and scaling to 6,000+ registered users through product-led growth, strategic partnerships, and community-driven events
• Drove user acquisition and brand growth by partnering with YouTubers, online creators, and external communities, placing sponsored integrations across third-party platforms and groups, resulting in a 44% increase in users
• Oversaw platform operations and monetization, facilitating over $26,000 in payouts to users, strengthening platform credibility trust, and long term customer retention
May. 2023 - Jan. 2024
Creative & Marketing Data Associate
BLADE Air Mobility Inc.
Manhattan, New York
• Collaborated with C-Suite executives to develop and execute data-driven marketing strategies, leveraging analytics to
optimize campaign performance, ROI, and marketing spend efficiency
• Executed SEO initiatives including keyword research, content optimization, and technical audits, developing over 100+ pages to
improve organic visibility and traffic
• Designed co-branded web pages for The Macallan and Mercedes-Benz partnerships, integrating their brands into BLADE’s site for co-branded flight bookings, enhancing visibility and engagement by nearly 23%
Jan 2023 - May 2023
Research Consultant
Cloud Studios NYC
Manhattan, United States
• Conducted consumer and competitive research to identify growth opportunities and inform brand positioning for a full-service marketing agency
• Built a 40+ slide strategic deck outlining rebrand direction, SEO improvements, and Instagram/LinkedIn activation with a proposed $15K marketing budget
• Strategy was selected as the winning recommendation among seven teams for improving Cloud Studio’s digital presence and business development efforts
July. 2022 - Sept. 2022
Business Development & Marketing Intern
American Portfolios
Holbrook, New York
• Assisted with proposal preparation, pricing, and Salesforce management, resulting in a 10% increase in closed deals and generating an additional $12,000 in revenue
• Audited all deals executed by our finance team, handling portfolios exceeding billions of dollars, ensuring 100% compliance with industry regulations and identifying opportunities for cost savings of up to 2%
• Leveraged departmental data to identify opportunities for process improvements, and created marketing mockups that streamlined operations within the business development department
Education
2021-2025
Bachelor of Global Business
Major Global Business, Concentration in Marketing & Consumer Insights & Info Systems
Fordham University Gabelli School of Business
Global Marketing with Consumer Insights GPA: 3.7
Relevant Coursework: Digital Marketing, Consumer Behavior, Marketing Analytics, Information Systems, Machine Learning for Business, FinTech & Blockchain, Data Visualization,
Jan 2024 - May 2024
Study Aboard Semester In Singapore (Through Fordham University)
SMU Lee Kong Chian School of Business
• Selected for a competitive, semester-long transfer study abroad program through Fordham University at SMU’s Lee Kong Chian School of Business
• Completed business coursework focused on global markets, marketing strategy, and data-informed decision-making
• Collaborated with international students on team-based case studies, gaining cross-cultural communication and problem-solving experience
Professional Skillset
Marketing Strategy
Digital Marketing
Operations Management
Data-Driven Decision Making
Languages
English (Native)
Mandarin (Conversational)