Projects
These projects highlight a selection of my work across brand strategy, digital marketing, and growth. While they don’t represent everything I’ve worked on, they reflect the projects that best capture my approach and impact.
Branded Web Pages and Partnerships for The Macallan, Mercedes-Benz, US Open & Uber
Partnerships & Digital Marketing
Worked on brand partnerships and growth initiatives to strengthen BLADE’s premium positioning and drive awareness. Partnered with Mercedes-Benz to create a luxury airport pickup and dropoff experience, ran acquisition campaigns directly on Uber to compete for high-intent users, and supported US Open activations by promoting direct flights to the event. Also helped launch and position the BLADE Pass to drive loyalty and repeat usage.
Tony's Restaurants Portfolio (12 Locations In the East Coast)
Lead Marketing Coordinator
Led marketing and in-store experience initiatives across a 12-location restaurant portfolio. Hosted and coordinated professional photoshoots, designed TV menu boards and vertical screens for in-store promotions, and rebuilt menus for both digital and dine-in use. Worked closely with delivery platforms to create a seamless online ordering experience and supported ongoing social media promotion to drive awareness and traffic.
Halos.gg Co-founder
Marketing and Growth Lead
Halos.gg is a get-paid-to rewards platform I co-founded, where users earn money through sponsored campaigns, creator activations, and online tasks. I led growth and marketing from the ground up, focusing on user acquisition, onboarding, and retention by partnering with creators and online communities. We scaled the platform to over 6,000 registered users and paid out more than $26,000, while constantly optimizing the product based on real user behavior and performance data.
